Point of Entry

The Shed Brand Redesign

Visual Identity Design

Cultural Institution

This project focuses on redesigning the logo for The Shed, a forward-thinking cultural institution in Manhattan. Inspired by the museum’s mission to serve as a safe and inclusive space for creative exploration, and by the DRIFT exhibition's immersive, sensory-driven approach, the new logo concept merges the building’s architectural form with the idea of a translucent shelter. It aims to visually convey protection, openness, and futuristic thinking, while aligning with the museum’s aspiration to host diverse and innovative topics of the future.