IKEA Hotel Booking Experience
1-day Design Sprint
IKEA’s pilot hotel
Concept
Challenge Brief
This one-day design challenge invited me to envision a digital booking experience for IKEA’s new pilot hotel near Jing’an Temple, Shanghai. The design needed to align with IKEA’s core values—sustainability, modularity, and a lifestyle-first approach—while staying mobile-first, simple, and budget-friendly.
Challenge Breakdown
-Design a digital booking experience tailored to IKEA's brand and lifestyle positioning
-Focus on a new pilot hotel project located in Jing’an Temple, Shanghai
-Ensure the experience is simple, comfortable, and budget-conscious
-Prioritize mobile-first access and smooth navigation
-Reflect IKEA’s values of sustainability and modularity throughout the journey
Target Users & Needs
The IKEA Lifestyle Explorer
-Design-driven · Detail-oriented · Lifestyle-focused
-Seeks to explore different home vibes and furniture combinations in real-world spaces
The Urban Traveler
-Experience-first · Budget-aware
-Visiting Shanghai for a short stay, looking for a memorable, affordable place that feels local, design-conscious, and easy to book
Key Screens & Feature Structure
1. Home
-Filter by date, number of guests, styles, and experiences
-Smart suggestions based on user’s IKEA wishlist
-Explore by trends, series, designers, or room styles
2. Explore Rooms
-Advanced filters: series, designers, colors, specific items, and eco options
-Room cards include hero image, room name, price, availability, capacity
-Style tags and IKEA featured items shown up front
3. Room Details
-High-res room images and detail views with wishlist support
-Basic info: floor, room size, bed size, guest capacity
-Full IKEA product list and layout highlights for each room
4. Confirm Booking
-Finalize with user info and service add-ons (e.g. pet-friendly, crib, eco-stay)
-Confirm and submit reservation
Reference board
